The Event

Digital Analytics Summit 2018 is a two-days web analytics conference that delivers leading practices and dialogue-driven debates on the latest analytics technologies and practices.  On the first day of the event, a one-day hands-on workshop will be conducted, by the end of which attendees will have the chance to be certified in Google Analytics.  The next day, 12 of the brightest minds in the industry will present case studies, share their expertise and unique insight with analytics professionals from all over the world.

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Office Address

75 Ilia Iliou, Athens, Greece

Our Phone

+0030 210.8083263

Email Contact

2018 © Growth. All rights reserved.

Digital Analytics Summit 2018  

in Greece  

JUNE 27-28/2018 | ATHENS, GREECE





Get in Touch with us

Great Speakers

Stanisław Magierski

                Google                  GA360 Sales Manager 

                 Owox                     Head of Sales & Marketing 

Mariia Bocheva

              Microsoft               Head of Marketing Greece, Cyprus, Malta 

Ioannis Koutrakos

            Eurobank               Head of Digital Analytics      & Performance Marketing 

Elpidoforos Papanikolopoulos

                       Growth                                       CEO              

Gerasimos Nikolopoulos

Our Event Sponsors

The Location

Chosen for its great location in one of Athens' most vibrant neighborhoods, Athinais Cultural Center is the ideal venue for this event. Its excellent technological facilities will offer you a great educational experience. During breaks, you will have a chance to enjoy its industrial atmosphere and admire beautiful art pieces. This event will remain in your fondest memories!

Organized by Growth Digital, a pure Digital Analytics agency

Kristoffer Ewald

Digital Strategist

                IIH Nordic                  Web Analytics Evangelist

Steen Rasmussen

The Agenda

               Convert Group                          Head of eRetail Audit           

Elena Chailazopoulou

Daniel Waisberg

                Google                  Analytics Advocate 

Wednesday, 27th of June

               adaplo                        Lead Engineer        

George Zografos

Peter O'Neill

                LeapThree                  Director of Analytics Consultancy & MeasureCamp

             ΠΑΠΑΣΤΡΑΤΟΣ                   RRPs Strategic Intelligence             Manager             

Elena Chrisafogeorgou

09:00 - 09:30

Arrival & Registration

09:30 - 09:40

Event opening 

Daniel Waisberg, Visualization principles to understand & communicate data

Elpidoforos Papanikolopoulos, Case study: A/B testing roadmap in an enterprise organization

George Zografos, 5 ways to improve your e-commerce store using data

09:40 -11:00

Visualization & UX

 Thursday, 28th of June 

11:00 - 11:30

Networking @ Coffee Break

11:30 -13:30


13:30 - 14:30

Networking @ Lunch Break

14:30 -15:30


15:30 - 16:00

Networking @ Coffee Break

16:00 -17:00


Gerasimos Nikolopoulos, AI and the future of digital analytics

Elena Chailazopoulou, Digital analytics for aggregated data 



Steen Rasmussen, The future of analytics

Elena Chrisafogeorgou, Case study: Digital analytics that give consumer a seat at the table 

Peter O’Neill, Let’s talk attribution

Stanisław Magierski, Advanced audience strategies with GA360

Kristoffer Ewald, How we'll get from aggregated to granular data

Mariia Bocheva, Your attribution's wrong! Is there a better one?

Ioannis Koutrakos, Digital transformation in Microsoft marketing

09:30 - 10:00

Arrival & Registration

Introduction to Analytics

How measurement works 


Basic reporting 

10:00 -13:30


Campaign and conversion tracking

Advanced features

14:30 -16:00



Google Analytics Certification Exam

13:30 - 14:30


The Packages

Daily pass conference 250€ 28/06

Includes daily pass for the conference, coffee break and lunch of the day. 

Daily pass workshop 250€ 27/06

Includes daily pass for the workshop, coffee break and lunch of the day.

Conference & workshop pass 500€  27-28/06

Includes daily passes for conference & workshop, coffee breaks and lunches of 2 days.

Conference & workshop pass with 2 days accommodation 800€ 27-28/06

Includes daily passes for workshop & conference, coffee breaks and lunches of 2 days. Accommodation in double room for 2 days with breakfast.

Conference pass with 2 days accommodation 550€ 27-28/06

Includes daily pass for the conference (28/06), coffee break and lunch of the day. Accommodation in double room for 2 days with breakfast.


Guided tour on Acropolis complex combined with a visit to the New Acropolis Museum: 65€

Transportation (from/to airport): 80€

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Media Supporters

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